Blog Checklist - November 2014

You must make sure that you keep your blog up to date with all of the research and planning that you carry out for the Advanced Production.

By November/December you should have completed and uploaded the following evidence for research and planning:

• Your original plot synopsis
• The group plot synopsis
• Analysis of the codes and conventions of genre films (x3)
• Analysis of the codes and conventions of trailers (x3)
• Youtube links to videos
• Storyboard (Slideshare)
• Audience research - questionnaires
• Audience research - evluation of results
• Audience research - profile/moodboard
• Information about classification
• Secondary research - critical theory about your chosen genre
• Information about costumes and props (photographs)
• Information about actors (photographs)
• Information about setting - location shots
• Health and safety checks/authorisation to use locations
• The animatic
• Focus group response to animatic
• Interviews with target audience
• Any other ideas that you might use to show evidence of research and planning

Target Audience

You must consider the potential target audience for your trailer carefully by carrying out market research.

1. Consider the traditional target audience for the film genre that you have chosen by finding out who they are (the demographic), what their interests are (the psychographic), and how you can make your product appealing to them. Think about the following aspects of your target audience:

· Gender

· Age

· Class

· Interests

· Favourite films

· Other interests

· Other factors that you think are important

2. You will need to complete an initial questionnaire to find out about the target audience for your film trailer.

3. Use the internet to research the target audience for similar film trailers to your own.

4. Complete a second questionnaire and or focus group to get feedback on your storyboard or animatic.

5. You must complete detailed summaries of each piece of audience research that you do and explain how this information will help you create your product.

All of the information that you find out should be posted on your blog. Use a range of different methods to present your findings:

· Prezi

· SildeShare

· Videos

· Other internet software that is appropriate for the task

Advanced Portfolio

Evaluation – 20 marks

In the evaluation the following four questions must be addressed:

·      In what ways does your media product use, develop or challenge forms and conventions of real media products?

·      How effective is the combination of your main product and ancillary texts?

·      What have you learned from your audience feedback?

·      How did you use media technologies in the construction and research, planning and evaluation stages